AGENDA

4 p.m. – 6:30 p.m.

Registration/Badge Pick-Up
Muse Hall Foyer, Hard Rock Hotel & Casino

6 p.m. – 7:30 p.m.

TOP 500 LIVE Crushing It 2019 Welcome Reception
VANITY Nightclub, Hard Rock Hotel & Casino

7 a.m. – 7:45 a.m.

Registration/Badge Pick-Up, Continental Breakfast and Networking
Muse Hall, Hard Rock Hotel & Casino

7:45 a.m.

Conference Opens
Muse Hall, Hard Rock Hotel & Casino
Patrick O’Toole and Paul DeGrandis

8:00 a.m.

Keynote: Give Your Business a Youth Boost:
How to Attract, Retain, Manage and Sell to Today's Youth
By Scott Hess
    Scott Hess is the Chief Marketing Officer at Publicis Media agency Spark Foundry. He's also one of the leading experts on American youth, particularly the Millennial generation. Join us for an exciting presentation on how the largest living generation affects your business, and how to capitalize on their market power.

9:00 a.m.

The Biology of Buying
“Buy-Limbic Sales: The Science Behind Selling”
By Rodney Webb
    The brain’s limbic system plays a critical role in the way sales messages resonate. People don’t buy what you do, they buy why you do it. And it’s grounded in our brain’s limbic area. Learn from one of the best about how to develop pitches that appeal to buyers at the limbic level.

10:00 a.m.

Energy Break with Sponsors

10:25 a.m.

Top 500 Talk – Family Business
Nate Richmond, Mad City Windows
Nick Richmond, Matrix Basement Systems

10:40 a.m.

Culture Eats Strategy for Breakfast
“How to Develop a Winning Culture That Attracts A-Players”
By Tony Hoty
    Culture is the glue that holds a company together. Using case studies and best practices, Hoty offers a checklist of ways to create a winning culture.

11:20 a.m.

Top 500 Talk – Tech Frontiers in Home Improvement
Larry Green, CEO and Founder, System Pavers

11:50 a.m.

Lunch with Sponsors and Networking

12:45 p.m.

Top 500 Talk – Scaling Your Business
Adam Shampaine, Homefix Custom Remodeling
Michael Strmac, Universal Windows Direct

1:20 p.m.

Three Critical Issues and Opportunities Facing Home Improvement Pros
By Dave Yoho, Brian Smith, Joe Talmon and Rick McIntire
    I. The High Cost of Leads and the Need for Higher Pretax Profits
    II. Solving Your Labor Shortage
    III. The Science of Selling Today

3:20 p.m.

Energy Break with Sponsors

3:45 p.m.

Top 500 Talk – The Designed Exterior and a Two-Sit Process
Roone Unger and Heather Heydet, EXOVATIONS, Cumming, Ga.

4:10 p.m.

Top 500 Talk – Using Social Media to Generate Leads
Jeff Gear, TSR Concrete Coatings, Lena, Ill.

4:30 p.m.

Top 500 Panel Discussion and Audience Participation
Larry Green, Adam Shampaine, Michael Strmac, Roone Unger, Heather Heydet and Jeff Gear

5:15 p.m.

Day One Wrap – Preview of the Night and Day Ahead

5:15 p.m. – 7:15 p.m.

Networking Reception – Prizes from Sponsors
Muse Hall, Hard Rock Hotel & Casino

7 a.m. – 7:50 a.m.

Continental Breakfast and Networking
Muse Hall, Hard Rock Hotel & Casino

7:50 a.m.

Welcome and Day Two Introductions
Patrick O’Toole

8:00 a.m.

Keynote: Entrepreneur's Guide to Lead-Generation:
By Michael E. Gerber
    Michael E. Gerber, an entrepreneurship guru and author of the top-selling E-Myth series of business books, will focus his talk on lead-generation strategies.

9 a.m.

Top 500 Talk – Approaching a Radical Business Transformation
Brad Hillier, CEO, Re-Bath

9:20 a.m.

How to Sell Profitable Jobs
By Certified Contractors Network
Scott Siegal, D.J. DesJardins, Randy Hann, Carlos Rodriguez and Pete Scudder

10 a.m.

Energy Break with Sponsors

10:30 a.m.

A non-confrontational, conversational selling style
“10 critical steps to help homeowners answer 3 simple questions to make them WANT to buy”
By John Anglis
    A 10-step selling system with non-confrontational, conversational style that makes homeowners want to buy.

11:20 a.m.

Beyond Lead Generation
“How to Multiply Your Profits Without One More Expensive Lead”
By Tim Musch and Brian Kaskavalciyan
    There is an art to lead conversion and creating raving fans of clients that lead to substantial repeat and referral business. To do this, pros must know their numbers for a huge impact on marketing efficiency and profit.

12:00 p.m.

Top 500 Talk – Financing as Profit Center
Mark Curry, Owner, Your Remodeling Guys, York, Pa.

12:20 p.m.

Top 500 Panel Discussion and Audience Participation
Brad Hillier, Mark Curry, Nick Richmond and Nate Richmond

1:00 p.m.

Lunch with Sponsors and Networking

1:30–2:30 p.m.

Crushing It with Online Leads in 2019
“Google Local Services and the Changing Digital Leads Landscape”
By Todd Bairstow and Chris Behan
    Discover how Google is expanding Local Services ads into traditional remodeling categories like roofing and bath remodeling. Learn how these new ads are affecting PPC ads in certain markets—and their effect on lead-generation campaigns. Finally, get a better understanding of what it takes to win with online leads, including paid social media.