KEYNOTE SPEAKER JOCKO WILLINK is a retired U.S. Navy SEAL officer, co-author of the No. 1 New York Times bestseller Extreme Ownership: How U.S. Navy SEALs Lead and Win, Dichotomy of Leadership, host of the top-rated Jocko Podcast, and co-founder of Echelon Front, where he serves as CEO, leadership instructor, speaker and strategic advisor. Willink spent 20 years in the SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. As commander of SEAL Team Three’s Task Unit Bruiser during the battle of Ramadi, he orchestrated SEAL operations that helped the Ready-First Brigade of the U.S. Army’s First Armored Division bring stability to the violent, war-torn city. Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War.
Owner and CEO Speakers
CEO, Alure Home Improvements
No. 63 on the 2021 Top 500
Salvatore Ferro, President, CEO and owner of Alure, started his career with Alure in 1989 as a production manager. After serving in production, sales, and general management roles, Ferro took on the roles of President & CEO of Alure in 2002. In 2020, the company billed $27.9 million on 753 jobs.
CEO, Nu Look Home Design
No. 62 on the 2021 Top 500
Patrick Fingles is Co-owner and CEO of Nu Look Home Design, an award-winning, roofing company headquartered in Columbia, Maryland, with locations in Virginia and New Jersey. In 2020, the company billed $28.6 million on 2,189 jobs.
Virtus Family of Companies
John Gwaltney is co-owner of the Virtus Family of Companies, a Georgia based holding company for exterior and replacement contracting companies, Outback Deck Inc. and Nehemiah Exteriors.
CEO, Re-Bath, LLC
No. 10 (#2 National) on the 2021 Top 500
Brad Hillier is CEO of Re-Bath, LLC, which offers complete bathroom remodels and tub and shower updates, plus aging and accessibility solutions. He joined Re-Bath as the CFO in 2010. Re-Bath, LLC billed $244.8 million on 20,567 jobs in 2020.
President, Kelly Roofing
No. 41 on the 2021 Top 500
As an industry leader, Ken Kelly is CEO of Kelly Roofing and an industry spokesman, contributing author and circuit speaker, Ken enjoys sharing and helping other business professionals in all sectors. In 2020, the company billed $43.5 million on 3,621 jobs.
CEO and Owner
Lindus Construction, Baldwin, Wis.
No. 49 on the 2020 Top 500
Mr. Lindus is a second-generation owner who has grown Lindus dramatically over the past decade. His business interests include helping launch several companies co-owned by former Lindus employees. In 2019, the company billed $30.6 million on 3,591 jobs.
No. 69 on the 2021 Top 500
John Martindale is CEO of Brothers Services a full-service remodeling and home improvement firm. His firm billed $36.6 million in revenue on 2,499 jobs in 2020.
Donnie McMillan Jr.
CEO of DaBella
No. 15 on the 2021 Top 500
Donnie McMillan Jr. is CEO of DaBella based in a suburb of Portland, Ore. In 2020, the company billed $132.7 million on 20,542 jobs. Previously McMillan Jr. served as CEO of Penguin Windows.
Outback Deck Inc.
No. 264 on the 2021 Top 500
Bryan Miller is the founder, co-owner and senior partner of Outback Deck Inc. and Virtus Companies. In 2020, the company billed $6 million in revenue on 171 jobs.
Co-President and Co-Founder,
NewSouth Windows, Tampa, Fla.
No. 16 on the 2021 Top 500
Ms. Rahn is a former consumer products goods marketer who launched the NewSouth brand and today manages the lead-generation efforts of this fast-growing firm. NewSouth billed $122.4 million on 7,134 jobs in 2020.
Mr. Roofing, San Francisco
No. 339 on the 2021 Top 500
Rodriguez is owner and president of Mr. Roofing Inc., a roofing and solar company. He has led Mr. Roofing for 20 years and has helped it win national awards for installation, training, and consumer protection. In 2020, the company billed $4.3 million on 226 jobs.
CEO and Owner
Home Solutions of Iowa
No. 152 on the 2021 Top 500
Joe Smith has over 20 years of construction experience. He started installing in the business in 1997. Since that time, he has opened new businesses in several locations, and he now has offices in Iowa, Nebraska, and Oklahoma. His firm billed $11.2 million in revenue on 1,640 jobs in 2020.
Past President, Larmco Windows
Dave Yoho Associates
Talmon started his in-home sales career selling Rainbow vacuums at age 17. He joined Dave Yoho Associates after more than 20 years at a substantial window retail operation that averaged annual sales of $10 million to $12 million in windows and siding.
CEO, West Shore Home, Inc.
No. 6 on the 2021 Top 500
BJ Werzyn is owner of West Shore Home Inc. The firm has grown dynamically through a series of self-funded acquisitions of other window and roofing firms in the eastern and southeastern regions of the U.S. The company’s estimated revenue is in excess of $100 million. In 2020, the company billed $456.7 million on 43,970 jobs.
TOP 500 LIVE Faculty and Experts
CareFree Home Pros, Avon, Conn.
No. 310 on the 2021 Top 500
In addition to helping salespeople all over the country, Anglis owns and operates a growing home improvement firm. His unique sales methods are proven to increase closing ratios while elevating customer satisfaction.
Todd Bairstow, Online Marketing Expert
Keyword Connects, Waltham, Mass.
Bairstow is an online marketing expert with 18 years of experience in lead generation. He founded Keyword Connects in 2005, where he developed a “Pay Per Lead” business model and turned the company into a leading provider of leads.
Chris Behan, President
Socius Marketing, Tampa, Fla.
Behan is an internet marketing pioneer with 23 years of experience. He understands the key components of successful online marketing strategies that yield long-lasting results for companies of all sizes by developing online identities to
tap new markets.
Mr. Caminata is the owner of Grosso University and author of Grosso Bible of In-Home Selling.
Myrtle Beach, S.C.
No. 298 on the 2021 Top 500
After spending a career in residential construction, Hann founded Contract Exteriors in 2009. Contract Exteriors now has five offices throughout North and South Carolina. Recently, the company was named to the Inc. 5000 list of the 25 fastest-growing companies in South Carolina.
CEO, Level 10 Contractor
Rich Harshaw is CEO of Level 10 Contractor and author of Unlocking Unlimited Lead Flow, specializes in contractor marketing and helps companies develop the mindset and generate the increased lead flow they need to make the jump to $10MM- plus.
gFour Marketing Group, Miami
Kaskavalciyan is co-founder and lead marketing strategist for gFour Marketing Group Inc., a company that works behind the scenes with hundreds of successful home improvement companies to develop “Customers for Life.”
President, Mad City Windows & Baths
No. 24 on the 2021 Top 500
Nathan is the President and co of Mad City Windows and Baths, 24th on Top 500 list. It is a $85,000,000 organization and the largest home improvement company in the state of Wisconsin.
CEO, Matrix Basement & Bathroom
Arlington Heights, Ill.
No. 44 on the 2021 Top 500
Nick is the president and founder of Matrix Basement and Bathroom Systems, 44th on Top 500 list with $39.3 million in revenue. Nick currently has three reps on his sales force producing over $3 million per year and five producing over $2 million per year.
CEO, Profit Builders
Keith Rosen has written several best sellers on time management, cold calling and closing the sale, including the acclaimed Coaching Salespeople into Sales Champions. It is the No. 1 best-selling sales management book on Amazon.com since 2009. His recent book, Sales Leadership, was named the 2018 Sales Leadership Book of the Year by Top Sales World and one of the Best Sales and Leadership Books of 2018 by Amazon.
Maggio Roofing, Washington, D.C.
Scott is owner of Maggio Roofing in Washington, D.C., and also owns the Certified Contractors Network. You can learn more about CCN by going to the website, contractors.net.
Sales Coach & Speaker
No. 92 on the 2021 Top 500
Chuck Thokey is a sales and marketing coach, author, mentor, and speaker. He helps small to large home improvement organizations grow sales. Many of his clients are on the QR Top 500 list.